Bakra Beverages Negotiation Case Essay

The duologue was fast. BebsiCo gave me a price for a familyly contract of $4 M and I agreed. We agreed to conduct a elevate next year after seeing the percentage of the tar arse about foodstuff we have reached. The deal was fair, and created cherish for me (reputation and possibility to start financing). I also noticed them about the handiness to distri besidese in the largest chain-restaurant in the country (low bell for us, high value for them).This was an example of a claiming value negotiation, where both parties tested to achieve an individual gain (the best price) and only the price being discussed. However, it has combinatorial issues as well, because it is essential to build a long-term relationship to keep distributing in the future. My BATNA was bankruptcy, and my reservation chief very low, so any deal for me would be good. It was important to try to get a attracter of information from the other fellowship before you negotiate the price, because you may find out something. The opening party discussing the price shows a lot. So I tried to give her all the information I had (about my experience, my contacts) and shoot her about things such as wherefore move intot you want to work with Kabir or why are you interested in working with us. Based on our answers, it was clear that we both had the similar interest succeed together.I learned from this negotiation that in claiming value negotiation, there are slipway to include creating value issues. We could have negotiated including if you do this, and then you get that. I also learned that it is important to know the reference points before you negotiate to get a fair deal. Parties may have assymetric information, but sharing information helps achieving your interest.