Film Project Guidelines Essay Example | Topics and Well Written Essays - 1000 words

Film Project Guidelines - Essay ExampleZola went to the girls funeral, talked to the folks and posted the story on his blog.Tiger Temple is quite contrasting than Zola. Tiger Temples story is equally interesting and shocking. He started blogging when he saw a woman get killed on the street, he called the cops and started pickings photographs but to his surprise, when the police arrived, instead of attending to the scene and apprehending the criminal, they went straight for his camera and stopped him from taking pictures (Carter, 2012). He went home that day and posted the pictures he had interpreted and wrote about it.Tiger Temple gets involved with the people, talks to them like a friend. Instead of getting nastycore answers, he listens to them and publishes what they have to say. He usually roams about Beijings Tiananmens Square, interacting with the homeless people.The blogs by both the Chinese bloggers (Zola and Tiger Temple) get censored. China has a very controlled Internet environment. From there, it is very hard to access documents that are deemed controversial by the government. The authorities take off the blog posts and pictures they think are not appropriate for public dissemination from the blogs.The tech-savvy Zola knows how to tractor trailer the Great Firewall and uses techniques that keep him relatively secure but still lets him (Carter, 2012). He uses his pet cat as a person, a talking felid on his blog and reports stories. Temple Tiger is just courageous, his blog might not be as clever as Zolas but he blogs with bravery and says that there are many people that need to be heard and he is doing the blogging for them.Recall the statistics presented in the reading, Xiao 2011, about the average Chinese meshing user. As you watch the film, try to decide if you think the average Chinese person with internet access would be interested in these two

Natural law and positivism Essay Example | Topics and Well Written Essays - 500 words

Natural law and positivism - Essay ExampleA segment of positivism purports that law and morality must cash in ones chips separately. Natural law examines what the law should be (Eglinton 2005). Eglinton states in his essay entitled Natural Law that Natural law overstates the relationship between law and morality, but positivism underestimates the importance of the relationship (Eglinton 2005). professor Jeremy Waldron has his own views on rights and democracy and the way the government attempts to mandate them by the use of laws. Professor Waldron believes that rights of a society are first and foremost in everyones mind. He believes that Majoritism has it place in society. Unlike his opponents, Professor Waldron believes that the fact that the government allows the majority of the population to make decisions regarding laws and policies does not impede on the minority. His view is that the minority population is also considered because they too have been given the opportunity to c hoose or elect the officials that institute laws and policies. Waldron believes that although there are instances when democratic societies will carry out laws that will infringe on the rights of the minority that the democratic process itself does not allow for the majority to be tyrants to the minority.

Assignment Essay Example | Topics and Well Written Essays - 2500 words - 3

Assignment - Essay ExampleThe only goals they need argon how to conform to the traditional, typical place of female persons within that confederacy. You are a girl so you can only become and wife and mother, any other aspirations are unrealistic, foolish, and in some cultures, blasphemous in the look of some faiths and philosophies. Women have been discriminated against throughout history for a number of societal, philosophical, traditional, and religious reasons they are at the mercy of highly patriarchal environments. In some locations of the orbit the key element that deprives most women of realizing their greatest potential is the lack of education. Women, it is believed, do not need to be educated and are often legally not allowed to be educated in many cultures in the world even today.The human rights violation represented by denying education to female citizens literally cripples and impedes their reference life from the day they are born to their day their life ends. This essay will prove the potential human rights violations with a long list of damaging side-effects related to denial of female education throughout the world Lack education maintains female disadvantage in the labor force, disadvantage economically, confines them to their societys defined gender roles, and is a distinct violation of the individual human rights of women. Education is the most valuable tool and greatest means to peremptory opportunities in the future, hence its denial to women have led to serious quality of life concerns. Firstly, understanding some of the history of gender inequality reveals just how ballpark discriminations against girls and women truly are. It some ways the denial of female education may be the oldest of all human rights violations. Then by delving further into how the lack of female education contributes directly to the inequality in the labor force, as foundational and higher education dictate the quality of employment and incomes they are able to earn.

The primary purpose of satire Essay Example for Free

The primary purpose of satire EssayDiscuss the accuracy of this statement for the 2 texts you have chosen. Within all satirical works, there is a deeper seriousness beneath the text. Two such texts are Ben Eltons Dead Famous and Christopher Guests Best in Show, which both take a satirical viewpoint on contextual issues at heart society and have an underlying seriousness. Dead Famous is an early twenty-first century mock genre that satirises the idea of reality television.Dead Famous is set within a reality television series entitled dramaturgy Arrest in which 10 inmates are put within a manse with thirty television cameras for sixty-three days and compete for the publics affection, all of which is always overseen by Peeping Tom who controls what goes on within the house. Underneath this satire, the composer raises serious issues about societies obsession with reality television, how real reality television is, and questions what entertainment really is.At the beginning of the 21st century, the worlds obsession with reality television was rising to a peak. Many countries around the world had had a first season of Big companion (On which Dead Famous was based), and had screened many other reality television programs such as Shipwrecked, Survivor and Temptation Island. The text takes the reality television genre and subverts it. This putrefaction comes about within the text by the composer by taking a reality television program and ridiculing. The major technique used by the composer to sarcasm reality television is hyperbole.Within the text, all regular aspects of reality television (in particular Big Brother) have been interpreted to extreme proportions. This includes the overuse of sexual references within the text and the melodramatic events that happen within the house. These sexual references have been scattered without the text, much like those on reality television. However, these sexual references are taken to extreme proportions with the i nmates coming very close to engaging within the act of sex quite early within the show.This hyperbole has also been used through the event of a murder that occurs within the house, this melodramatic event is one which would never occur on a reality television program, however has been include within the text as it is a gross exaggeration of the events that would occur within a Big Brother house. Dead Famous also questions the reality of reality television. The composer takes the idea that what is shown to the public on theater of operations Arrest (and other reality television programs) is not truly what happens within the house.The composer does this by showing the answerer several points of view. The first point of view is that of the inmates and what really happens within the house on most days, in the sequence that they occurred. This point of view also allows the answerer to see the thoughts and feelings on activities and situations that the cameras cannot pick up, or choose n ot to broadcast. This includes footage of the Confession Box (a soundproof room in which contestants can privately speak to Peeping Tom) that the editors manage and play selectively to the national audience.Kellys first visit to the confession box was selectively played in an attempt to make her the designated hate figure of the House Arrest series. Another point of view is that of the producers and editors within the editing room. From this perspective, the responder is shown how the footage within the house is manipulated to show the public what the editors want them to see, and how the editors are paid to smell at what was actually said and find what we the producers want to be said.Within this perspective the viewers are shown the devices used by the editors to create a house favourite for the public to love and a designated hate figure or bitch for them to hate, and vote out. Through this, the responder is shown that not everything that occurs within the house is what is show n to them. The tertiary perspective is that of what the investigators are shown through the daily show which is viewed by the public as a day-by-day account of what occurs within the house. Through the daily show, the responder is shown the cause of the editing room.They are shown the way in which the people they have seen through complete footage are shown to the public. The disgusting Woggle is an exercise of how the responder is shown his filthy habits during the actual footage, to date within the daily show all that is shown is what the public likes to see, his ability to stir trouble and cause conflict amongst other inmates, therefore making him the favourite housemate. The example of woggle is one that demonstrates how at all different points within the programming (inmates, editors and viewers) one person can be seen in completely different ways.

Our War On Drugs Essay Example for Free

Our War On drugs EssayA drug can be described as a chemical substance that influences how an individuals body and mind works (Rees 2005 p. 5). It is un super acid today to hear the word drugs on televisions and read them in magazines. doses ar virtually everywhere and there is uninterrupted development of these drugs. They be used by people for conglomerate reasons ranging from healthful to recreational purposes. drugs that are taken as medicines include antibiotics and penicillin among others. However some drugs are illegal. They include cocaine, ten, marijuana, cannabis, heroin, crack, methamphetamines, LSD (acid), alcohol and magic mushrooms. These illegal drugs are also known as recreational drugs and many are gotten from plants growth in various parts of the world. Amphetamines are drugs that can be inhaled, or eaten in form of tables. Heroin is smoked or taken as an injection. Marijuana on the other hand consists of a brown resin. It is mostly smoked in cigaret tes and it can also be eaten (Rees 2005 p. 30). Abuse of drug use is known as drug addiction. When a person constantly takes these illegal drugs for recreational purposes this addiction develops as a process and not instantly.Addiction to drugs affects individuals of multicultural, geographically diverse, across gender and racial classes. The initial steps are very moderate but their increased use results to a state of life threatening situation. Withdrawals are hardly achieved as the issue becomes of medical concern. Those who abuse drugs have their various reasons. They argue that drugs attend them alleviate stress, boosts their morale and confidence, makes them feel good about themselves among many other things. medicine abuse has various adverse effects.Some of the effects include rises in blood pressure, vomiting, impairs memory and judgment capability of an individual. Other effects are unretentive decision making, accidents, impaired health and poor relationships. The cons equences of these are physical, psychological and emotional instability on the drug abuser. The individual hence suffers from depression (Rick 2005 p30) A bigger number of people who abuse drugs decide to quit at some point but this is often difficult since once a person is given up to drugs, it is almost impossible to avoid taking them as they mostly experience withdrawal symptoms.The symptoms are for good example body aches, sweating, and flu in the case of heroin. Nicotine on the other hand results to fatigue and premature aging affecting the skin, body shape and body weight. On the other hand, fast withdrawals could result to dangerous impacts. For instance tranquilizers could be dangerous resulting in high blood pressure, vomiting, temperature and stomach cramps (Rees 2005 p. 42) Our War on Drugs The war on drugs is a move undertaken by the unify States including help from other participating countries whose priority is to eliminate trade in illegal drugs.It traces its orig in way back in 1880 where there was a memorandum of dread between coupled States and China to prohibit trade in opium between the two countries (http//www. nh-dwi. com/caip-213. htm). Today in America, mostly the youth experiment with these illegal drugs and they do it for various reasons. Some do it for recreational purposes whereas others are simply addicts as they cannot do without them. The United States government and the general public have become touch on about drug abuse and addiction.The government became more concerned about the issue in the sixties when the youth mostly college students protested against the Vietnam war and in the 1960s and 1970s they began using licit and illicit drugs on a large scale for the first time (Fleckenstein Hanson Venturelli 2005 p. 125). As a starting point the United States government introduced new strategies for tackling this issue of drug use and abuse. These strategies include fill reduction, inoculation, supply reduction, interdic tion and drug courts. The use of drug courts has become a common strategy.The supply reduction is a strategy aimed at reducing and controlling supply of illegal drugs. Demand reduction aims at reducing the individuals tendencies to abuse drugs particularly the youth. It places emphasis on reforming behaviors. Inoculation on the other hand attempts to protect drug users by informing them on their responsibilities. Drug courts on the other hand integrate incentives, sanctions, treatment and ensure that nonviolent drug addicts are placed in rehabilitation programs.Lastly interdiction is a policy aimed at halt the supply of these illicit drugs (Fleckenstein, Hanson Venturelli, 2005 p. 25). In the United States of America, there are quite a number of law enforcements make fors on drugs that have been established to control drug abuse. They include Harrison Acts that looks into the production, sale, importation and distribution of opium. The other Act is the Narcotic Drug Import and E xport Act aimed at alleviating use of narcotics but it is exceptional for medicinal and other legitimate use. Heroin Act of 1924 prohibited the manufacturing of drugs. The Marijuana Tax Act also controlled the production, sale and distribution of marijuana.The Opium Pappy confine Act restricted the refining of opium poppies in the United States except if one is licensed to do so. Narcotics control act on the other hand intended to establish suffer penalties to individuals who stone-broke the marijuana or narcotics laws. Drug Abuse Control Amendments (DACA) was established to adopt stuff controls over barbiturates, amphetamines, LSD among others moreover the Narcotic Addict Rehabilitation Act (NARA) was established to rehabilitate drug addicts in the three programs that is voluntary, sentencing to death addicts who are convicted and the pretrial civil commitment.In 1988, the Anti-Drug Abuse Act introduced the office of National Drug Control to oversee policies on research controll ing drug abuse. Lastly the 2000 Drug Addiction Treatment Act gave a go ahead to physicians to visit narcotics for the treatment of oploid addiction (Fleckenstein, Hanson Venturelli, 2005 p. 135). The white House National Drug Control Strategy in 2006 declared it stand and wish to balance the reduction in supply and demand of illegal drugs in the United States of America. It also outlined programs intended to curb abuse of drugs.In the same year, the National Drug Control Strategy pointed out its aim of supporting random student testing, intervention, screening, prevention, treatment and support for drug courts examining methamphetamines and making the United States southwest border secure (uninfo. state. gov/xarchives/display. gtm/? p. ). other regulatory law enforcement body concerning drug abuse in the United States is the Drug Enforcement Administration (DEA). Its mission is to control drugs and provide laws and regulations regarding drug abuse. The National Drug control Strat egy established a ten year plan to reduce drug abuse.It also aims at reducing Americas demand for drugs by offering treatment and supply through law enactments (http//www. usembassy-mexico. gov/bbfbfdossier-combDrogas. htm). The above drug laws indiscriminate use of drugs and it is through the legislation that licit and illicit drugs are determined. The government of the United States tries to meet public needs and control pressure through these rules and regulations. Due to the advancement in technology in todays society, trained experts and government agencies provide information and protection on drug abuse.Are we winning the war on drugs? In my opinion, I do not believe that we are winning the war on drugs. I have based my judgment according to various reasons. Since the prohibition of drug abuse in 1937 in the United States of America marijuana once considered for Mexican immigrants has been actively used by 20-37% of the youth in the United States. The same applies to the use of cocaine, ecstasy and methamphetamines (World Drug Report, 2000). The continual trade in drugs is also another factor that has severely bear on efforts by the government to prevent drug abuse and addiction.The United States of America is largely affected more so because of its population and largest budget that focuses on enforcement. President George W. Bush in February 2002 established a National Drug Control Strategy based on the Principles of stopping the usage of drugs, disrupting the market and curing Americas drug addicts (Policy and Program Development, 2002). Evidence also shows that the sorry law in the United States has had only small success in preventing drug abuse. It is approximated that in 2004, 39% of students in the 12th grade used an illicit-drug, 34% was marijuana, cocaine 5% and LSD 2%.Also, those aged 12 and above who use illegal drugs as estimated by National Survey is 19. 5 gazillion in the United States (Fleckenstein, Hanson Venturelli, 2005 p. 140). I n the United States, family structures have changed considerably having half of all women working outside home and the divorce rate is quite high. This has affected the nurturing of children by all these single parents.Family and friends have also contributed to the increasing drug abuses since they are ready to bail out and offer excuses for those who have been convicted (Fleckenstein, Hanson Venturelli, 2005 p. 40). To conclude, it is therefore patent that the war on drugs is still far from being over. It is therefore essential that the society works hard to stop abuse of drugs which is causing deaths on a massive scale. It is essential for individuals to know that the effects of drugs on the social life, economic life, emotional and spiritual life are adverse. The extreme case of addiction to these drugs is the photograph of the individual person to death.

RJR Nabisco Case Study Essay Example for Free

RJR Nabisco sideslip Study EssayExecutive SummaryThe RJR Nabisco case study was used to implement concepts that I have learned in class during the semester and apply it to the real world. The Nabisco case allowed me to relegate my skills by using an outgo Worksheet, understanding how to calculate the reasonable harbor price per share, and determining the fair look upon price per share by changing the tax roll and growth rate.First, I was expected to construct an Excel Worksheet. Using the given data and analyzing the case, I was suitable to find all of the fixed variables needed in the Excel Worksheet. Using these fixed variables, I was able to use my prior skills in Excel to construct equations to find the dependent variables, such as the fair grade price per share.This case also helped me develop my skills in calculating the fair value price per share. Using the different variables given in this case, I was able to use equations to find the best compute for the fair value price per share of RJR Nabisco.The third benefit I gained from this assignment was how the tax rate and growth rate affected the fair value price per share. Using the previous data and the reusable Excel Sheet, I was able to find the changes in the fair value price per share imputable to changes in the tax and growth rate.Overall, the RJR Nabisco case helped me develop my skills in using Excel Worksheets. It also let me apply what I have learned in class about calculating the fair value price per share, and allowed me to experience it in a more realistic setting. I was also able to take hold of how changes in the tax rate and growth rate affect the fair value price per share.1. Construct a reusable Excel sheet that computes the fair value per share using the information given in the case. Please make sure that your Excel sheet can closely approximate the value per share given in the case ($108).I was able to construct an Excel Worksheet (see page 5) that was able to use the i nformation given in the RJR Nabisco Case Study. I was able to make it using different variables that would allow me to change the tax rate andgrowth rate to get the next two answers.2. In your Excel sheet, change the input cell for tax rate to 15%. What is the new fair value per share?By changing the tax rate to 15%, it causes the price per share to increase to $123.193. Change the tax rate back to 34% and this time change the perpetual growth rate to 5%. What is the new fair value per share?By changing the tax rate back to 34% and moving the growth rate up to 5%, it causes the price per share to increase to $125.14.

Environmental Analysis Of Brazil Marketing Essay

Environmental Analysis Of brazil-nut tree nut Marketing Es positDAIM Co. is the company that has been operating successfully for the past 15 years providing and manufacturing information processing system and calculating machine devices and considered as the commercialise leader in the Malaysian market. Due to the tall competition in the market, the manager of DAIM Co. intends to persuade companys BOD (Board of Directors) to penetrate brazil-nut treeian market. The chief(prenominal) idea of the business is to sell computers and computer devices in brazil.The main purpose of this assignment is to perform environmental analysis of Brazil, to identify possible opportunities and flagellums, and to analyze how the environmental factors in terms of goernmental-legal, social, economic and technological environment can affect the international operation functions and decision-making of a business. Also, this research paper provides most appropriate market entry strategy.Selected Pr oduct Computer and computer devicesExecutive Summary flag_of_brazil.png images.jpgGeographyIt is a country that situates in the South America, and innocents largest nation. Borders almost exclusively the countries on the continent except Chile and Ecuador and has exit to Atlantic Ocean that makes country palmy to access by the sea. The surface ara of the country is 8 547 000 squ ar km. Brazil ranks as fifth largest country. The ceiling city is Brasilia, while the most important cities ar Sao Paulo and Rio de Janeiro.Brazils climate is tropical due to the post of the country, with the south being temperate. (Appendix 1, semipolitical Map of Brazil)DemographyIt is the most populous nation in the South America, and worlds 6 country according to population after China, India, USA, Indonesia and Russian Federation. The population of brazil is equal to 190,732,694 people as of August 2010, which is 2.76% of Worlds Population. And the birth rate is 22.65 births per 1,000 populatio ns.Different ethnic groups can be exposit as follows 55% be whites of European descent, 22% are mulattous of mixed European and African Descent, 11% blacks and 0.1% Native Americans. (http//www.ibge.gov.br/english/presidencia/noticias/noticia_visualiza.php?id_noticia=1766id_pagina=1 )Economic ProfileBrazil has best economy among all countries in Latin America. Since its independence September 7, 1822 the economy is rapidly developing. And the result by 2010 isGDP (nominal exchange rate) $ 2.1 trillion.GDP (purchasing office parity) $2.194 trillion. (Appendix 2, GDP of Brazil)Annual corporeal evolution (2010) 7.5%.Natural resources Iron ore, manganese, bauxite, nickel, uranium, gemstones, oil, wood, and aluminum. Brazil has 14% of the worlds renewable fresh water.Agriculture (6% of GDP)Productssoybeans, coffee, sugarcane, cocoa, rice, livestock, corn, oranges, cotton, wheat, and tobacco.Industry (28% of GDP)Typessteel, commercial aircraft, chemicals, petrochemicals, footwear, ma chinery, motors, vehicles, auto parts, consumer durables, cement, and lumber.Exchange rate (March 3, 2011) U.S. $1 = 1.65 Brazilian reals.International BusinessTrade balance of Brazil as for 2011 is $20 billion surplus.Exports $202 billion.Major markets of exports are China 15%, USA 10%, genus Argentina 9%.Imports $182 billion.Major providers are USA 15%, China 14%, and Argentina 8%. (http//www.state.gov/r/pa/ei/bgn/35640.htm)PESTLE AnalysisPESTLE is a strategic management tool that provides useful framework to analyze the environmental pressures on Business (Goyal et al, 2009).PoliticalBrazil is a federal republic with 26 states and a federal district. The 1988 nature grants broad powers to the federal government, made up of executive, legislative, and judicial branches.Electing Lula da Silva in the 2002 as the president of Brazil has been described as a milestone, a starting point for secured democratic rule in the nation. This was an important in the establishment of economic no rms and practices for the country the more(prenominal) collectivized pretenses of state-run industry have been rejected, and significant international debt has been incurred to address the social ills facing the country. During the economic crisis in Latin America, the Brazilian economic situation becomes even more important the growth of the Brazilian market has come to bear significantly on the worlds economy.After the election thither have been significant improvements in the political environment, but political wrangling still exists, and a fragmented congress means economic risks still remain.Issues surrounding policy implementation mean that evaluate future reachs from current policies are uncertain.EconomicBrazilian economy is the largest in the South America region country has well developed agriculture, mining, manufacturing and service sector. From 2003, Brazil improved its macroeconomic situation, built foreign relations, reduced internal debt, kept splashiness rate under control. Later during the financial crisis Brazilian economy had a solid performance and its strong and early reco genuinely, including 2010 growth of 7.5%, have contributed to the countrys transition from a regional to a global power. Expected to continue to grow in the 4% to 5% range, the economy is the worlds eighth-largest and is expected to rise to fifth within the next several years. During the administration of former President Lula, surging exports, economic growth and social programs helped lift tens of millions of Brazilians out of poverty.SocialThe large and growing consumer market provides a strong basis for considering market entry. It is unlikely that overall workforce availableness ordain be an issue, given the option of using international labor if requirements cannot be met locally.Labor costs are attractive but there are significant costs on top of basic wages and requirements for additional training.TechnologicalBrazil is a leader in science and technology in South America and in some fields a global leader, such as bio fuels, agricultural research, deep-sea oil production, and remote sensing. U.S. Government, private sector, and schoolman researchers have extensive ties with Brazilian counterparts, and the extent of bilateral scientific and technological cooperation is expanding. The Brazilian Government seeks to develop an environment that is more supportive of innovation, taking scientific advances from the laboratory to the marketplace.LegalThe Legal rules governing business activities in Brazil are basically laid down in federal legislation, but constitution allows Federal Government to legislate on certain matters related to business activities, such as tax, financial and economic issues, liability for environmental and consumer damages. Federal Governments power is limited to enacting basic rules on such issues, whereas States and Federal District have authority to legislate on a supplementary basis, in line with the popular rules laid down in the federal legislation.Brazil offers bighearted business opportunities for foreign investors, in light of its economic potential, its diversified economy and its huge domestic market, now considerably expanded as a result of several international trade agreements entered into with economic blocks and countries the World over.EnvironmentalAccording to the geographical location of Brazil, it is very easy accessible by the sea, this means the country has an exit to the Atlantic Ocean. The raw materials, equipment, and products can easily be delivered by the sea which is not costly comparing to transportation by air.Also, according to the geographical location of the country there is no natural disaster like earthquakes and tsunami, which may wee stoppage of the business.Due to the large size, the climate of Brazil is different, even though the most part of the country is within tropical zone. The climate of Brazil experiments deuce seasons the rainy which is su mmer and dry season which is winter. There is no cold at all, so the climate is partly same as in Malaysia, and it is very suitable for doing business in this country.Market and Segment AnalysisSTP (Segmentation, Targeting and Positioning) is the essence of marketing. (Kotler, 1994, p. 93)Segmentation is theprocessof defining and subdividing amarketinto clearly specifiablesegments having similarneeds,wants, ordemandcharacteristics.(http//www.businessdictionary.com/definition/market-segmentation.html)Demographic Segmentation refers to a wide study of the potential customers (Kotler, P., 2002). It consists of the variables such as age, income, occupation and gender.The below plot demonstrates the age segmentation13-25 years for Education and Entertainment25-65 years for doing business.Segment.jpgThe income level is an important part of segmentation, everyone can afford computers and computer devices, because nowadays there to many types of devices and they vary in pricing. It is available for all levels of users, occupation and gender.Geographic Segmentation is done by dividing people (markets) into different geographical locations. (Kotler Armstrong, 2002, p.252)Here, the main target will be main cities like capital Brasilia, and the most important cities in the country Sao Paulo and Rio de Janeiro.Targeting system is theselectionofpotentialcustomersto whom abusiness wishes tosellproductsorservices. The targetingstrategy involves segmenting the market, choosing whichsegments of the market areappropriate, and determining the products that will be offered in each segment. (http//www.businessdictionary.com/definition/targeting-strategy.html)Mostly computer devices will be selling to the big companies who need computers to operate their business and customers who uses computers that need devices to coordinate their busy schedules and communicate with colleagues, friends and family.Also, high schools, colleges and different educational institutions will be targeted in Brazil.Positioning Strategy stateshow thefirmdefinesitsbusinessor how abranddistinguishes itself, how thecustomerswill benefit from itsfeatures, and how thesebenefitsor aspects will be communicated to the intendedaudience.(http//www.businessdictionary.com/definition/positioning-statement.html)We are positioning our computers and computer devices as the versatile, convenient, value-added devices for doing business, personal and professional use. The marketing strategy will focus on the convenience of doing business, entertainment with access to the internet.Mode of Entry to the MarketThe proposed carriage to enter Brazilian market is through Joint Venture strategy, which is defined as a contractual business undertaking between two or more parties. It is similar to a business partnership, with one key difference a partnership generally involves an ongoing, long-term business relationship, whereas a occasion act is based on a single business transaction.Establishment of juncture ventures is a common practice in Brazil. A major motivation for joint ventures is to pair foreign firms with Brazilian partners to compete in segments of the government procurement market or in other markets subject to government regulation, such as telecommunications, computers and capital goods. Formation of a joint venture can be accomplished through a variety of business entities.Entering a joint venture is a complex, and sometimes, time consuming process. As any type business structure, it holds a good opportunity for anyone to grow and make money tumultuous but just like any other business type joint venture also holds threat to anyone who wants to enter.Porters 5 ForcesPorters fives forces modelis a model which is using to analyze a particular environment of an industry in terms of Competitive controversy, power of suppliers, power of buyers, threats of substitutes and threat of new entrants.Competitive contenderWhen entering to the market, the first thing you h ave to do is to analyze competitive rivalry in the country you going to set your business. If entry to an industry is easy then competitive rivalry will likely to be high. If it is easy for customers to move to substitute products for example from coke to water then again rivalry will be high. Generally competitive rivalry will be high if There is little differentiation between the products sold between customers. Actually, there is not so much difference between computer devices sold in different companies. This means the customers will look for those products which have better forest or long life cycle of the product, in other words durability. Competitors are approximately the same size of each other. Those companies who are operating as retailers only, will face a big trouble against big companies. The buyers prefer to work with best, well known companies who provide stability and confidence to them.Power ofsuppliersSuppliers are also essential for the success of anorganization . Raw materials are needed to complete the finish product of the organization.Suppliersdo have power. This power comes from If they are the onlysupplieror one of fewsupplierswhosupplythat particular raw material. If it costly for theorganizationto move from onesupplierto other If there is no other substitute for their product.Power of buyersBuyers or customers can exertinfluenceand control over an industry in certain circumstances. This happens when There is little differentiation over the product and substitutes can be found easily. Customers are sensitive to price. The pricing should not be high, it must suit their expectations. The overall life concerns in Brazil are low, this means we have to identify the prices in relation to the customers, are they able to buy our products. If the prices will be high, the customer will switch to another product or company which is not costly for them.Threat of SubstitutesThis is about the alternative products that customers can purchase over your product that offer the same benefit for the same or less price. Threat of substitute is high when the price of your PC is higher than your competitors price, or when competitors decide to cut the prices of their products. In this industry, we can say that there is high competition, so this can bring to losing customers because customers sometimes are willing to substitute and compare the products or companies itself.Threat of new entrantThe threat of a neworganizationentering the industry is high when it is easy for an organizationto enter the industry.Anorganizationwill look at how loyal customers are to existing products, how quickly they can achieve economy of scales, would they have access tosuppliers, wouldgovernment legislationprevent them or encourage them to enter the industry.Actually, there is high probability that other companies will enter the market and will compete with you in the market.ConclusionDoing business in Brazil may be very profitable to the internationa l companies. All the factors that may affect the business are positively affecting the business. PC industry is developing on Brazil. And there are many drivers to start your own business in the Brazil.International companies have advantage over the local companies, as they are undervalued and in need of restructuring, capital and technology. There is creative and flexible labor force, which is not expensive comparing to other countries. Growth potential of consumer market is very high. Privatization in late stages, inflation is under control in the last 10 years. There is increasing globalization and international trade. Foreign investors are eligible for most available monetary incentives. And established transportation networks such as railways, highways, ports make it easy to operate in Brazil.